Sushimania has launched a new concept with the opening of its tenth UK site, via Cedar Dean Commercial, as part of a UK-wide expansion drive.
The lease restructuring arm of advisory firm, Cedar Dean Group, secured the former Subway unit on 84 Charing Cross Road for Sushimania’s first grab and go site.
Reflecting a growing trend towards QSR concepts in the leisure industry, the menu will feature customisable dishes based around sushi and poke, designed to eat on the move.
Diners will be able to build their own lunch boxes from a selection of fresh dishes prepared by an on-site chef with a base of rice, noodles or salad.
Paul Cheung, Sushimania, said: “The high footfall location is perfect for our new concept. We will be offering something different than other high street sushi options as customers will be able to create their own lunches from dishes our on-site chef will be making, fresh to order.”
Michael Macpherson, Cedar Dean Commercial, which acted on behalf of the previous occupier, said: “The large concentration of workers and tourists in this part of London illustrates the need for quick and easy dining options that don’t compromise on quality, or nutrition.
“Operators are increasingly seeing a benefit to grab and go concepts and we expect to see a rise in restaurants with a QSR model.”
Sushimania also has sites in Edgware, Finchley, Golders Green, Whetstone, Brighton, Reading, Cambridge, Oxford and Nottingham.