Renowned wine café Veeno, known for its unique brand of Italian food and drink, has acquired a new franchise site in Croydon through CDG Leisure.
CDG Leisure secured a 1,300 sq ft unit on behalf of the brand at 46 George Street, on a 15-year lease.
Earlier this year, Veeno announced an ambitious expansion plan to meet a growing demand from customers for ‘La Dolce Vita’.
Kazaw Sabir, franchise partner, Veeno, said: “As a franchisee for Veeno, we have been fortunate enough to work with Veeno’s property advisory firm, Cedar Dean Group.
“Head of leisure acquisition at CDG, Sammy Weinbaum, and leisure acquisition consultant, Jonny Shell, have effectively used their resources, extended support network and competency to successfully acquire our new Veeno site in Croydon. They have also provided their expert advice on leases, rent review and business rate services, to ensure that we received the best possible outcome on the deal.
“As local businessmen in the area, we have been actively working with Veeno to bring the concept of Italian Aperitivo (the ritual of drinking, eating and relaxing after work and at weekends) to Croydon."
Sammy Weinbaum, head of leisure acquisition, CDG Leisure, said: “Croydon is a perfect location for this new Veeno site. Its burgeoning culinary scene makes it a destination for residents and office workers alike who are guaranteed to enjoy excellent food and drink, designed to bring people together.
“We are excited to help further develop the business by identifying and acquiring new sites around the UK.”
The Veeno brand was founded in November 2013 in Manchester by Nino Caruso and Andrea Zecchino. The company rapidly gained a loyal following for bringing the concept of Italian Aperitivo to the UK.
Veeno serves wines produced in the family vineyard of co-founder Nino Caruso, Caruso & Minini, in Marsala, Sicily and platters of authentic Spuntini – platters of Italian meats and cheeses. Veeno now has 16 outlets across the country.
Samuel May of May and Company acted for the landlord on this transaction.